The Duchess of Sussex has officially launched the latest collection of goods from her lifestyle label, As Ever — and the reaction has been a mix of excitement and surprise, particularly over the steep prices and limited availability.
Meghan’s newest additions include gourmet food items such as an apricot spread, a special edition orange blossom honey, and for the first time, a Rosé wine sourced from Napa Valley.
This new pink wine marks Meghan’s debut into the alcoholic beverage space and will become available through As Ever starting July 1 — just in time for summer.
Mixed Reactions Over Product Prices and Availability
While fans were thrilled to see a restock of popular items like flower sprinkles, crepe mix, herbal teas, and shortbread cookie mix, some couldn’t help but raise eyebrows at the cost.
The orange blossom honey is priced at $28 (£21), and the apricot spread in Meghan’s signature reusable container costs $14 (£10). Adding to the frustration, the entire line is currently only shipping within the United States, leaving international fans out.
Hints about the upcoming product drop began earlier this week on the As Ever Instagram account, where a photo of pancakes accompanied the caption: “Oh yes, honey…sweet things await. We’re bringing back your favorites, plus some delicious surprises you won’t want to miss!”
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