In a revealing chat, Meghan opened up about her online habits and effort to spotlight emerging fashion talents, stating: “When people are online looking for things or reading things, I’m trying to find great new designers, especially in different territories.”

She also spoke about her influential status, noting: “Times where I know there is a global spotlight, and attention will be given to each detail of what I may or may not be wearing.”

Further explaining her influence, she added that opting for particular designers was a conscious choice: “[T]hen I support designers that I have really great friendships with, and smaller, up-and-coming brands that haven’t gotten the attention that they should be getting … that’s one of the most powerful things that I’m able to do, and that’s simply wearing, like, an earring.”

While Meghan tries to uplift brands she believes in, her brand American Riviera Orchard is yet to flourish since its announcement earlier this year. PR expert Renae Smith, the Founder and director of Atticism, weighed in on American Riviera Orchard’s prospects in the Express, stating: “Determining the success of Meghan’s rose wine launch is challenging, given the crowded market of celebrity-endorsed wines.”

She went on to suggest: “It’s unlikely to target the premium wine connoisseurs but rather aims for a mid-market segment. The product appeals to Meghan’s followers who appreciate (and possibly sympathise with) her brand and story.”

“The eclectic mix of products; jams, dog biscuits, and now wine suggests a comprehensive target demographic: individuals who are home-oriented, enjoy baking, have pets, and cherish aspirational home-maker lifestyle narratives.”