Today, listings on eBay range wildly from around $45 to nearly $1 million. According to Verderame, “Some could be worth into the thousands. I’ve seen many of them that are more than thousands of dollars. Five figures, easily.” Even fakes, she added, can hold surprising value depending on their craftsmanship.
Market Trends and Timing
The value of Beanie Babies, including the Princess Diana edition, tends to fluctuate. Verderame observed a surge in demand in August 2022, coinciding with the anniversary of Diana’s death. She explained that these plush toys “increase in value over time, depending on their condition and the milestones the royal family is celebrating.”
Condition remains the biggest factor. Mint versions with tags intact can command high prices, while bears with creased tags, discoloration, or understuffed bodies are worth less.
How to Find One
For those looking to own this piece of history, Verderame recommends starting online. “There are a lot of options on a site like eBay,” she said. But before making a purchase, buyers should consider an appraisal—or at least examine details like the tag’s condition—since a steep asking price doesn’t always reflect real value.
Verderame also pointed out that collectors sometimes stumble on treasures unexpectedly: “It’s a good idea if you see one at a yard sale to pick it up.”
More than 25 years later, the Princess Diana Beanie Baby continues to fascinate collectors and royal fans alike. While its financial value varies, its emotional connection to Diana’s memory makes it one of the most enduring symbols of her legacy.
